A social app for dog owners

Every great friendship starts with a tangled leash.

Dogs match on play style. Humans match on vibe. Tangle helps you find walk buddies, playmates and friends in your neighbourhood.

Coming soon in 2026 Launching in Gothenburg & Stockholm
Tangle app showing Pepper, a 2 year old Havanese, with a 92% match and a Sniff button

The problem

Dog owners walk past each other every single day.

1

Same faces

Same parks, same paths, same people every morning. But rarely a real hello.

2

Adult friendship is hard

Especially after moving to a new city, working remotely, or getting a first puppy.

3

Dogs need friends too

Finding a playmate with the right energy and size is pure luck today.

The insight

When two dogs meet, their leashes tangle, and their humans start talking.

Tangle turns that moment into an app.

Pepper's full Tangle profile: energy level, play style, trust and safety badges, and a one-liner from her human Sara

The solution

All about the dog, with a wink about the human.

🐾

The dog match

Energy level, size, age, breed and play style, so every playdate is a good one.

☕

The human match

A catchy one-liner, walk times and neighbourhood, so the humans click too.

  • Energy scale, from Couch Potato to Zoomie Machine
  • Social notes: good with big dogs? Shy on leash?
  • One prompt for the owner, so you know who's on the other end of the leash
Sara, in one line Will trade dog-sitting for fika.

Friends, not dates. Tangle has no dating mode.

How it works

Three steps to your pack.

1

Build a profile

Your dog's energy, size and play style, plus one catchy line about you.

2

Sniff nearby dogs

Swipe right to sniff. When both sides sniff back, you're tangled.

3

Meet for a walk

Chat, pick a park, café, restaurant or bar, and let the dogs do the small talk.

The Dog Map

Every dog-friendly spot in town, on one map.

  • Dog parks and hundrastgårdar
  • Dog-friendly cafés, bars and restaurants
  • Upcoming Pack Walks and Tangle events
  • Spots added and rated by the community
Dog parks Cafés and bars Tangle events Out walking now
Illustrated map with pins for dog parks, cafés, Tangle events and dogs out walking
Pack Walk · Slottsskogen Sun 10:00 · 8 dogs going

Why Gothenburg and Stockholm

Sweden is full of dogs looking for friends.

1,154,000

dogs registered in Sweden (start of 2025)

+25%

more dogs in Sweden from 2018 to 2024

54,034

dogs in Stockholm municipality, the most in Sweden (2024)

28,753

dogs in Gothenburg, with only 12 city dog parks (2025)

Sources: Jordbruksverket dog register; Konkurrensverket report 2026:1; Göteborgs Stad council motion (2024).

What's coming

From swipes to walks to mystery meetups.

Phase 1

The app

  • Matching, chat and walk plans
  • Gothenburg and Stockholm first
Phase 2

Walks and events

  • Pack Walks in Slottsskogen and Djurgården
  • Fika walks and socials at dog-friendly cafés and bars
Phase 3

Mystery Pack

  • Blind dog-dates with 4–6 owners and their dogs
  • Matched by the app
  • Venue revealed the day before

Tangle brings the ultimate icebreaker: a dog.

Tangle logo: two leashes tied in a knot

Let's get tangled.

Tangle arrives in Gothenburg and Stockholm in 2026. Keep your leash handy.

Coming soon in 2026